Award Winners
EDUtech_AU Best EdTech Startup 2025
At Ripyl®, we’re a passionate team of educators, curriculum designers, and business professionals dedicated to empowering high school business and commerce teachers.
We understand how overwhelming it can be to step into a classroom, knowing your students are looking to you for inspiration while you’re juggling outdated resources, unclear expectations, and limited support.
With more than 8 decades of industry and education experience, we’ve been right there with teachers like you. We are always testing our solution in real classrooms alongside business and commerce educators. We’ve refined our framework through teacher and student insights and witnessed the transformative results firsthand: students engaged, concepts clicking, and teachers reclaiming their confidence in the classroom, and time.
We know the frustration of wanting to deliver dynamic lessons that excite and engage, but instead spending your precious weekends piecing together materials that still don’t feel “just right.”
We’ve heard the stories of teachers like you - working tirelessly, often alone, navigating new curriculums and concepts that weren’t part of your training. And we recognise the toll it takes - not just on your time, but on your confidence, your creativity, and the joy you once felt for teaching.
We see you. We built Ripyl®!
Our Team
Dr Jen Scott
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With a career spanning Canada, the US, Australia, Singapore, and New Zealand, Jen brings a global perspective to business education. Armed with a Doctorate in Business Administration, an MBA in Project Management and Leadership, and a background in Honours Chemistry (yes, really!), she blends strategic thinking with real-world impact -helping teachers energise their classrooms and inspire the next generation of business leaders.
After years of teaching at the university level, Jen saw the real magic happen earlier, when students first connect with business concepts and realise their own potential. Now, at Ripyl, she’s on a mission to help teachers create those ‘aha’ moments, where learning clicks, confidence grows, and students see themselves as future changemakers.
Jen believes that great teaching is about relevance, creativity, and connection, helping students bridge theory and practice in ways that feel real and engaging. At Ripyl, she’s dedicated to giving teachers the tools, confidence, and community to build dynamic, future-focused classrooms, while saving them valuable time in the process.
Carlyn Smith
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Carlyn brings over 20 years of global teaching experience to Ripyl, having taught business and commerce in the United Kingdom, South Africa, and New Zealand. A passionate educator, she’s on a mission to ignite a love for learning, helping students not just show up to class, but thrive in it.
After experiencing Ripyl in action in her high school business class, Carlyn saw firsthand how it transforms classrooms, turning students into engaged, inspired, and motivated learners who actually can’t wait for the next lesson. Now, as Ripyl’s Lead Teacher, she’s empowering teachers with ready-to-use resources that make business education dynamic, meaningful, and ridiculously fun.
Her creativity, innovative teaching style, and deep commitment to doing things differently have shaped Ripyl’s approach from day one. Carlyn knows that when teachers are supported, classrooms become places of energy, excitement, and real-world learning.
Say hi to Carlyn!
Dave Craig
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LinkedIn | Email
Dave is on a mission to revolutionise business education. A problem-solver, and team builder, he has spent over two decades launching and leading accelerator programs that have helped founders raise millions. Now, with Ripyl, he’s bringing that same energy to the classroom, giving high school teachers the tools to make business and commerce education real, relevant, and ridiculously engaging.Originally from California, Dave was instrumental in building one of the first online banking systems in the ’90s, but his real passion lies in empowering people to think like entrepreneurs, whether they’re launching startups or simply learning the fundamentals of business. He believes that if every kid in New Zealand understood the cost of goods sold at their lemonade stand, the world would be a wickedly better place.
Ripyl was born from a simple idea: business education should be real, relevant, and engaging. After years of working with startups and seeing firsthand what separates successful founders from the rest, he realised something, entrepreneurial thinking isn’t just for startups. It’s a life skill. If we can equip students with problem-solving, creativity, and financial know-how early on, we’re setting them up for a lifetime of success, whether they launch businesses, lead teams, or just navigate the world with confidence. Ripyl is our way of making that happen.
Bronwyn Rickard
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With 25+ years in the design and marketing industry, Bronwyn has built brands, led campaigns, and crafted strategies that connect, captivate, and convert. As the founder of her own design agency, she knows firsthand what it takes to create bold, customer-centric marketing that cuts through the noise.
Her experience as an owner-operator has fueled her passion for educating young people about business - understanding what it takes to successfully deliver products and services, the value of time, and how to bring ideas to life.
Now, as Ripyl’s CMO, Bronwyn oversees everything brand, marketing, and collateral build, ensuring that every touchpoint reflects Ripyl’s mission to make business education real, relevant, and ridiculously engaging.
Her superpower? Turning strategy into visually compelling, high-impact campaigns that not only look great but drive real engagement. Whether it’s crafting brand narratives, refining digital experiences, or executing strategic marketing initiatives, Bronwyn makes sure Ripyl’s message isn’t just seen, it’s felt.
Our Board
Prof Steve Kelly
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Linkedin
Stephen is currently a Professor of Strategy and Innovation at Massey University, having previously served as Pro Vice-Chancellor of Massey Business School for six years until late 2023. Before joining Massey in 2016, he was Academic and Managing Director of a start-up in Singapore for three years and has worked in higher education since 1988. He has published extensively in small business, collaboration, innovation, and strategy, securing over $2M in funding.
Mike Creed
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Mike Creed has been with Ripyl® since its inception. His deep-rooted commitment to business development and extensive experience in finance make him a valuable asset to The Company.
As a seasoned chartered accountant and professional investor, Mike brings a wealth of experience in enhancing business performance through strategic planning, quarterly coaching, and pinpointing KPIs. His leadership has been instrumental in shaping Ripyl®’s strategic direction.
Hamish O’Brien
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Hamish is an accomplished business leader and investor with extensive experience across construction, commercial development, and strategic investment. As Managing Director of both Colspec Construction and Commercial and Industrial Build Group, Hamish has led large-scale projects and built a reputation for operational excellence and innovation. His expertise lies in managing complex businesses, scaling operations, and identifying high-value growth opportunities. Hamish’s business acumen and strategic foresight is instrumental in supporting Ripyl®’s long-term growth and financial strategy as we scale our platform and expand our reach.
Sarah Ellison
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Sarah has a robust background in the SaaS industry, with significant experience in strategic planning, product management, and business development. Her expertise includes leading product teams, driving go-to-market strategies, and optimising customer experiences for software products. Sarah’s insights into SaaS best practices and her ability to innovate and execute are invaluable to Ripyl® as we continue to enhance and expand our educational technology platform. Her leadership in this space supports Ripyl®’s growth objectives and ensure the delivery of cutting-edge solutions to our customers.
Dave Craig
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Dave began his Ripyl® journey a decade ago, understanding the core problem he is now solving. As the founder of Ripyl®, Dave is committed to revolutionising education and cultivating the next generation of exceptional individuals and business leaders.
Dave is known for his strong execution skills, team and culture building, and ability to bring innovative ideas to life. His reputation and leadership make him the face of Ripyl®, driving The Company’s mission. Dave’s passion for solving the educational challenges teachers and students face has been the driving force behind Ripyl®’s success. His extensive network and reputation in the industry provide invaluable support for The Company’s growth and strategic initiatives.
Since 2019, we’ve been right there with teachers like you - testing our solution in real classrooms alongside business and commerce educators.
“Business is an essential skill in life - teaching us resilience, problem-solving, and to see opportunity in every challenge”
DAVE CRAIG - FOUNDER
Join the Wave!
Don’t let another year go by feeling overwhelmed, unprepared, or alone. Ripyl® can help! Reclaim your time, inspire your students and transform your teaching with confidence today!