Crocs Case Study
Crocs: Marketing pitch activity
Case Study – Topics: Marketing, Brand, Scarcity, Demand
This case study explores marketing and brand strategy through the journey of Crocs, one of the most controversial yet successful footwear brands in the world. Students will study how Crocs went from a niche boating shoe to a global fashion icon, almost failed, and rebuilt its brand through smart marketing, collaborations, and cultural trends.
Through videos, discussions, and group activities, students will delve into key marketing concepts such as branding, collaboration, scarcity marketing, and consumer trends. They will investigate how trends like “athleisure” and “ugly fashion” contributed to Crocs' resurgence, as well as why limited-edition drops and partnerships with influencers have been transformative for the company.
What you get:
Teacher Notes
Presentation Slides
Crocs: Marketing pitch activity
Case Study – Topics: Marketing, Brand, Scarcity, Demand
This case study explores marketing and brand strategy through the journey of Crocs, one of the most controversial yet successful footwear brands in the world. Students will study how Crocs went from a niche boating shoe to a global fashion icon, almost failed, and rebuilt its brand through smart marketing, collaborations, and cultural trends.
Through videos, discussions, and group activities, students will delve into key marketing concepts such as branding, collaboration, scarcity marketing, and consumer trends. They will investigate how trends like “athleisure” and “ugly fashion” contributed to Crocs' resurgence, as well as why limited-edition drops and partnerships with influencers have been transformative for the company.
What you get:
Teacher Notes
Presentation Slides
Crocs: Marketing pitch activity
Case Study – Topics: Marketing, Brand, Scarcity, Demand
This case study explores marketing and brand strategy through the journey of Crocs, one of the most controversial yet successful footwear brands in the world. Students will study how Crocs went from a niche boating shoe to a global fashion icon, almost failed, and rebuilt its brand through smart marketing, collaborations, and cultural trends.
Through videos, discussions, and group activities, students will delve into key marketing concepts such as branding, collaboration, scarcity marketing, and consumer trends. They will investigate how trends like “athleisure” and “ugly fashion” contributed to Crocs' resurgence, as well as why limited-edition drops and partnerships with influencers have been transformative for the company.
What you get:
Teacher Notes
Presentation Slides
