Peeps Marshmallows | Case Study | Marketing & Brand
Peeps Marshmallows - Case Study on Marketing & Brand
In this activity, students will redesign a product, focusing on Brand, Marketing, and Product appeal. The activity will culminate in a Presentation, where each team delivers a 1-minute pitch that includes their team name, the product being redesigned, a new name for the product, what makes it different, its price and why, where it will be sold, how it will be promoted, and the Packaging design.
What Students Will Learn
Through this activity, students will:
Learn how to apply branding and marketing concepts to redesign a product.
Make decisions on pricing, promotion, and packaging for an effective product redesign.
Develop their communication and presentation skills by delivering a concise, persuasive pitch to present their ideas.
What You Need
Required - Teacher Notes
Required - something for students to write with and something to write on for brainstorming
What’s Included
Teacher Notes
Presentation Slides
Presentation Slides (.pdf)
Peeps Marshmallows - Case Study on Marketing & Brand
In this activity, students will redesign a product, focusing on Brand, Marketing, and Product appeal. The activity will culminate in a Presentation, where each team delivers a 1-minute pitch that includes their team name, the product being redesigned, a new name for the product, what makes it different, its price and why, where it will be sold, how it will be promoted, and the Packaging design.
What Students Will Learn
Through this activity, students will:
Learn how to apply branding and marketing concepts to redesign a product.
Make decisions on pricing, promotion, and packaging for an effective product redesign.
Develop their communication and presentation skills by delivering a concise, persuasive pitch to present their ideas.
What You Need
Required - Teacher Notes
Required - something for students to write with and something to write on for brainstorming
What’s Included
Teacher Notes
Presentation Slides
Presentation Slides (.pdf)
Peeps Marshmallows - Case Study on Marketing & Brand
In this activity, students will redesign a product, focusing on Brand, Marketing, and Product appeal. The activity will culminate in a Presentation, where each team delivers a 1-minute pitch that includes their team name, the product being redesigned, a new name for the product, what makes it different, its price and why, where it will be sold, how it will be promoted, and the Packaging design.
What Students Will Learn
Through this activity, students will:
Learn how to apply branding and marketing concepts to redesign a product.
Make decisions on pricing, promotion, and packaging for an effective product redesign.
Develop their communication and presentation skills by delivering a concise, persuasive pitch to present their ideas.
What You Need
Required - Teacher Notes
Required - something for students to write with and something to write on for brainstorming
What’s Included
Teacher Notes
Presentation Slides
Presentation Slides (.pdf)
