A bundle of 2 lesson starters, a workbook, and a topic-based activity.
Description:
Makeover mission (lesson starter): Students reimagine an ‘ugly’ or unpopular product and transform it into something fresh and cool. Afterward, they are encouraged to share their revamped product idea with a partner and the class allowing student to hear a variety of creative concepts.
30-second sales pitch (lesson starter): Students work in teams to craft a compelling sales pitch, complete with a slogan and USP for their item.
Marketing strategies workbook (topic-based activity): Students explore key marketing strategies by working through real-world examples and scenario-based activities in a structured workbook. They apply core concepts such as market segmentation, branding, pricing, promotion, and product positioning.
Developing promotional material for a local sports team (topic-based activity): Students develop promotional material for a new local sports team. They can choose any sport and will create a marketing asset in the form of a poster, billboard, radio ad, TV commercial, or car/bus wrap) to promote their team.
What You Get:
Teacher Notes
Presentation Slides
A bundle of 2 lesson starters, a workbook, and a topic-based activity.
Description:
Makeover mission (lesson starter): Students reimagine an ‘ugly’ or unpopular product and transform it into something fresh and cool. Afterward, they are encouraged to share their revamped product idea with a partner and the class allowing student to hear a variety of creative concepts.
30-second sales pitch (lesson starter): Students work in teams to craft a compelling sales pitch, complete with a slogan and USP for their item.
Marketing strategies workbook (topic-based activity): Students explore key marketing strategies by working through real-world examples and scenario-based activities in a structured workbook. They apply core concepts such as market segmentation, branding, pricing, promotion, and product positioning.
Developing promotional material for a local sports team (topic-based activity): Students develop promotional material for a new local sports team. They can choose any sport and will create a marketing asset in the form of a poster, billboard, radio ad, TV commercial, or car/bus wrap) to promote their team.
What You Get:
Teacher Notes
Presentation Slides
