Grill’d Case Study
Grill’d: Scarcity marketing campaign activity
Case Study - Topics: Marketing, Promotion, Campaign
Description: Students will create a new celebrity endorsement campaign for a product or brand of their choice, using scarcity marketing as a key promotional strategy. This activity encourages creativity while reinforcing key marketing concepts such as promotion, consumer behaviour, and value perception.
After exploring how Grill’d, a burger joint in Australia, used Oscar Piastri in a limited-edition burger campaign, students will apply their understanding by considering target markets, brand alignment, and the influence of celebrity partnerships. By presenting their ideas in the form of short pitches, students will continue to develop communication and teamwork skills.
What You Get:
Teacher Notes
Presentation Slides
Grill’d: Scarcity marketing campaign activity
Case Study - Topics: Marketing, Promotion, Campaign
Description: Students will create a new celebrity endorsement campaign for a product or brand of their choice, using scarcity marketing as a key promotional strategy. This activity encourages creativity while reinforcing key marketing concepts such as promotion, consumer behaviour, and value perception.
After exploring how Grill’d, a burger joint in Australia, used Oscar Piastri in a limited-edition burger campaign, students will apply their understanding by considering target markets, brand alignment, and the influence of celebrity partnerships. By presenting their ideas in the form of short pitches, students will continue to develop communication and teamwork skills.
What You Get:
Teacher Notes
Presentation Slides
Grill’d: Scarcity marketing campaign activity
Case Study - Topics: Marketing, Promotion, Campaign
Description: Students will create a new celebrity endorsement campaign for a product or brand of their choice, using scarcity marketing as a key promotional strategy. This activity encourages creativity while reinforcing key marketing concepts such as promotion, consumer behaviour, and value perception.
After exploring how Grill’d, a burger joint in Australia, used Oscar Piastri in a limited-edition burger campaign, students will apply their understanding by considering target markets, brand alignment, and the influence of celebrity partnerships. By presenting their ideas in the form of short pitches, students will continue to develop communication and teamwork skills.
What You Get:
Teacher Notes
Presentation Slides
